MISSION
Built on the concept that reaching your #UltimateSelf(TM) requires equal parts physical and mental strength: Thirteen Fit Apparel.
By definition, “luck” is:
good fortune; advantage or success, considered as the result of
chance rather than through one's own actions.
chance rather than through one's own actions.
We challenge that. In reality, luck starts as just an idea, a concept dreamt up by its believer, thought to bring success by chance; whether it is a lucky charm, ritual – or lucky number [see what we did there?] …its holder so heartily believes in said “luck” that it manifests into reality. [THIRTEEN]
The ability to steer your life with a resilient mentality and positive energy is just half of what we stand for. With a powerful mind, we can build a powerful body. Challenge, test and reach your limits only to exceed them by pairing said strong mind with the ability to push your physical self -- and vice versa. [FIT]
Coming with a history of both design and fitness, Thirteen Fit Apparel is focused on delivering unique, intentional, and design-driven apparel with the care and quality you need in the pursuit of your ultimate self. [APPAREL]
Each tee includes a label with a word, assigned at random--an element of your mind and of your body, that together build your Ultimate Self. Your element will be shown on the exterior of your tee but on the inside is a reminder that these elements are one part mental, one part physical; "from the inside - out."
POWER [ˈpou(ə)r], noun: the ability to do or act, to produce an effect; to direct or influence.
STABILITY [stəˈbilədē], noun: the strength to stand or endure, to be firm or steady.
STRENGTH [streNG(K)TH], noun: the ability to resist being moved or broken by a force; the state of being strong.